Newcomer designers and fashion lovers are gearing up for a weekend of glitz and glam as the fashion week baton is being passed from New York City to Boston. Since 1995, Boston has been celebrating fashion week, having fashion shows in various parts of the city. As of three years ago, the Tent at Boston Fashion Week has made it possible for all of the fashion shows to be conducted in one main location.
The Tent this year is a joint endeavor between Boston Fashion Week, Boston Magazine, Mandarin Oriental Hotel, PBD Events and the Shops at Prudential Center. “I never had the money to make a tent work, so it really had to be the community that wanted this and was willing to roll up its sleeves and contribute,” says Jay Calderin, founder and executive director of Boston Fashion Week. The Tent is a 3,000 square-foot structure that will be raised in the existing outdoor garden space, directly connected to Mandarin Oriental and will have a backstage area for dressing models. The Tent is a representation of the first major collaboration of this scale in Boston, which has been designed to provide a larger platform for fashion in the city.
Boston Fashion Week is unique in that it is designed to engage the community directly at the grassroots level—making fashion more of an integral part of the Boston lifestyle. The Tent is a drastic improvement and proves that Boston is continuing to evolve and become more modernized. In years past, designer’s collections were often lost in the mob of party-goers who were often more interested in getting to the bar then looking at the clothing. “For Boston to formally centralize it and bring all the appropriate elements together —tent, stage light, sound and fashion show infrastructure—only brings more awareness, as well as credibility,” says Tom Julian, head of the Tom Julian Group, a fashion industry analyst in New York.
Many guests are expected to attend the events this weekend and with the way things are continuing to evolve in fashion within the city of Boston, New York City may have some competition in the coming years.
By: Jonelle Flood (Marketing and Social Media intern for FBA)
Munther, Christopher. “Fashion Week Gets A New Look.” 2 April 2011.